Greater Good Magazine
Greater Good Magazine highlights ground breaking scientific research into the roots of compassion and altruism. It fuses this science with inspiring stories of compassion in action, providing a bridge between social scientists and parents, educators, community leaders, and policy makers.
From its inaugural issue in 2004, Greater Good set out to publish pioneering research on compassion, philantropy, and altruism to a wide audience. The topics that were being explored were of interest to a very diverse audience that included social workers, educators, psychologists and lots of every day folks in addition to the academic community that generally had acess to this type of research through scholarly publications.
From a design perspective this meant taking academic content out of the traditional journal format and creating a full color magazine that would prove to be appealing to a diverse audience. In order to have a successful magazine we would need lots of cutting edge content that was delivered in a well designed, accessible and dynamic format, using lots of originally commissioned photography and illustration that was in line with the the optimistic yet critical and scholarly tone of the magazine. The first steps were to research and discuss an array of existing publications with the client in order to assess the field and make sure we designed a product that would use best-practices in design, publishing and green printing standards.
Over the next four years, Greater Good came to be recognized as a trailblazing, leading publication in its field, known for all-around excellence, and nominated for several awards including a Maggie in 2008 as well as Best New Publication and Best Social/Cultural Coverage by UTNE's Best of the Independent Press Awards in 2007and 2009 respectively.